Research & Insights
Conducted interviews with five users to gather requirements and insights. Created personas, including Sarah (a beginner camper), Mark (a busy professional), Dave (an experienced camper), and Emily (a casual camper). Defined key problems, hypotheses, and goal statements to address unique needs, from beginner guides to rental options.
Competitive Audit
Reviewed competitors, including King Camp, REI, Cabela’s, Walmart, and Amazon. Identified gaps like beginner-friendly resources and streamlined navigation. Defined opportunities to build a user-friendly site tailored to beginners, showcase clear product features, and offer engaging, accessible guides.
Design & Development
Developed wireframes and high-fidelity mockups with iterative refinements, including color and icon changes for better accessibility and usability. Used Pikaso for AI-generated realistic images, finding it effective for style selection and batch image options. Implemented a design system to ensure consistency across all elements.
Takeaways
- Enhanced Figma Skills: Improved proficiency in Figma through complex wireframing and high-fidelity mockup creation.
- Utilized AI Tools: Learned to effectively use AI tools like Pikaso for generating custom images, improving visual consistency in prototyping.
- User-Centered Design Focus: Gained a deeper understanding of user needs, resulting in more effective and intuitive design solutions.
- Valuable Usability Testing: Conducted usability tests that indicated strong user satisfaction, confirming that the design was easy to navigate and find key elements.
- Accessibility Improvements: Made informed design choices to enhance color accessibility and overall user experience.
Next Steps
- Complete Remaining Pages: Develop additional pages to complete the prototype for a full user journey.
- Further User Feedback: Gather more user feedback for continuous improvement.
- Iterative Refinements: Implement any necessary adjustments based on ongoing testing and user insights.
- Make it Compatible with Different Device Sizes: Ensure the design adapts seamlessly to mobile and tablet screens for a responsive user experience.
GET IN TOUCH
Available for questions, collaborations, projects, or even a coffee chat!